Director:  Odette Orr / Israel 2010

Category: Health / Society

Production: Yuval and Odette Orr (Unicorn Content & Media) for the Second Authority for Television and Radio, Israel; Commissioning Editor: Yosi Mulla

Language: Hebrew, English.

Subtitles: English

Length: 50 minutes

The minute Avi Kremer, 29, finds out that he has only four years to live, he decides to do the impossible and find cure for ALS, the incurable Amyotrophic lateral sclerosis (the Lou Gehrig’s disease) he has contracted. Avi, an M.B.A. student at Harvard Business School, musters all his business knowhow and sets out on a search for funds, investors and researchers who will join him in his race. He’s joined in his struggle by two other patients, and he believes that he won’t die of ALS and that there’s a reason why he of all people contracted the disease.

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Festivals & Awards:

  • * ''New Israeli Cinema'' @ Meta House, Phnom Penh - Cambodia 2012
  • * Zagreb Jewish Film Festival - Croatia 2012
  • * Winner: Audience Award for Best Documentary Film: Boston Jewish Film Festival - USA 2011
  • * EIDF: EBS International Documentary Film Festival - Korea 2010
  • * Thessaloniki Documentary Film Festival - Greece 2011


Press Reviews:

BODILY EXPERIENCE THESSALONIKI: The sensual and muscular level of a documentary is often left in the shadows of theme, style and ethic issues. At Doc Fest 13 in Thessaloniki Steffen Moestrup tried to focus on the bodily aspects of the screened documentaries.

Odette Orr's documentary debut Beating Time tracks the life of 29 year old Avi Kremer who is diagnosed with Lou Gehrig's disease (ALS) and told that he only has four years left to live. Avi does not intend to surrender to death and instead he initiates an impressive endeavour to strengthen the research in ALS and hopefully find a cure before his life runs out. The film is life-affirming but always with shadows of death and dying.

As viewers we are positioned very closely to Ari. We witness and feel his slow deterioration. His legs giving up and forcing him into a wheel chair. His mouth being unable to physically create the words he wants to speak. We practically experience the flowing of the blood in his veins and his

nervous system being in disorder. Again I will suggest that this film works strongly in an embodied way. Steffen Moestrup /DOX Magazine Summer 2011


''Harvard Business School Graduate Avi Kremer Leads Fight To Find a Cure for Lou Gehrig's Disease'' :    CHANNEL  (FINANCIAL CHANNEL) > (NY TIMES)